A luxury beauty retailer’s offering for the 2024 holiday season typically includes a curated selection of skincare, makeup, and haircare products packaged within a festive, multi-day reveal format. These often feature a mix of deluxe sample sizes and full-sized products, providing an opportunity to discover new brands and revisit favorites. This particular offering allows consumers to experience a range of prestige beauty items throughout the month of December leading up to Christmas.
Such curated collections provide an exciting and engaging way to experience a variety of premium beauty products. They can serve as an introduction to new brands or allow consumers to enjoy travel-sized versions of established favorites. The element of surprise and the daily ritual of revealing a new product contribute to the festive atmosphere of the holiday season. Historically, advent calendars have evolved from simple paper calendars with hidden images or bible verses to elaborate containers filled with gifts, reflecting a broader cultural trend towards experiential giving and anticipation.
