The annual selection process for the restaurant chain’s yearly calendar represents a significant event for the brand and its employees. Participants typically undergo a competitive process, often involving photoshoots and judging based on various criteria, including brand representation and overall presentation. The chosen individuals then appear in the calendar, which is a promotional item distributed to customers.
This competition offers benefits to both the selected employees and the restaurant chain. For the employees, it provides increased visibility and potential career advancement within the company, along with other potential perks like bonuses or prizes. For the company, the calendar serves as a popular marketing tool, driving customer engagement and brand recognition. The tradition of these calendars has established itself as a recognizable aspect of the brand’s identity.