The inquiry regarding the price of this particular Kentucky straight bourbon whiskey reflects consumer interest in understanding its value proposition. Factors influencing the cost include the age of the whiskey, the bottle size, the retail location, and any applicable taxes. For example, a standard 750ml bottle of the flagship bourbon typically retails for a different price than a limited release or a larger format bottle.
Understanding pricing allows consumers to make informed purchasing decisions. This knowledge empowers consumers to compare value across different brands and expressions within the bourbon category. Historically, the brand has positioned itself as a premium product, reflected in its pricing strategy. This careful positioning has contributed to its reputation and brand recognition within the spirits market.
