A curated collection of Laneige’s top products, often presented as a holiday countdown, typically showcases the brand’s “Manifest Glow” campaign. This campaign emphasizes achieving radiant and healthy-looking skin through a dedicated skincare routine. These curated sets frequently feature trial sizes of popular items, such as the Water Bank Blue Hyaluronic Cream, Lip Sleeping Mask, and Cream Skin Refiner, providing consumers with an opportunity to experience a range of products. This allows exploration of the brand’s offerings and discovery of potential new favorites within a convenient, often cost-effective, format.
Such curated sets offer significant value to both consumers and the brand. For consumers, these collections provide a lower-risk entry point to explore a premium skincare line. They can experiment with various products to determine suitability and efficacy for their individual skin type and concerns before committing to full-sized purchases. For Laneige, these curated sets serve as effective marketing tools, driving product discovery, brand awareness, and ultimately, sales. The holiday season timing often amplifies these effects due to increased consumer spending and gift-giving. This practice of offering curated beauty sets has a long history, evolving from simple gift baskets to sophisticated, themed collections reflecting current skincare trends.
