Paperless Post utilizes a virtual currency system called “coins” for sending certain types of premium cards and invitations. Five coins represent a specific monetary value that allows users to send greetings with enhanced features, such as personalized envelopes, custom backdrops, and premium designs. This system provides a flexible way to access premium content within the platform.
The option to purchase and utilize varying coin amounts enables users to select the level of customization and design enhancement that best suits their needs. This offers an alternative to the traditional subscription model and provides value for those seeking more sophisticated online correspondence. Historically, digital greeting platforms have often relied on subscription services, so implementing a virtual currency offers a granular approach to pricing, allowing users to pay only for the specific features they desire.
