A luxury online retailer’s annual holiday countdown offering for the year 2024, typically containing a curated selection of beauty, fashion, and lifestyle products. These curated collections often feature sample or travel-sized versions of high-end brands, allowing consumers to experience a range of premium items. This offering serves as a festive lead-up to the holiday season.
Such curated gift sets provide an opportunity to discover new brands and products or enjoy favorites in a convenient format. The element of surprise associated with daily reveals adds excitement and anticipation. Historically, these types of calendars have evolved from simple paper countdowns to elaborate gift sets, reflecting a growing consumer desire for experiential luxury and unique gifting options. Their increasing popularity underscores their value as both a self-purchase and a gift for others.
