A hypothetical merchandise calendar for the year 2024, related to the Lezhin webtoon platform, could encompass a planned schedule of product releases. This might include physical goods such as art books, apparel, or figurines based on popular Lezhin comics. Such a calendar could also outline planned digital merchandise releases, potentially including exclusive content like wallpapers, downloadable artwork, or early access to certain webtoons. A hypothetical example could be the release of a limited-edition art book for a popular series in the third quarter of 2024.
A structured release calendar offers several advantages. It allows fans to anticipate and budget for desired items, building excitement and engagement within the community. From a business perspective, a well-planned calendar facilitates marketing campaigns, inventory management, and overall sales projections. While the historical context of merchandise calendars is tied to broader retail practices, in the digital age, it represents a strategic approach for platforms like Lezhin to enhance fan loyalty and generate revenue streams beyond subscriptions.