A curated collection of 24 items, often wellness or self-care related products, packaged individually to be opened one day at a time during the Advent season leading up to Christmas. This type of seasonal product typically includes a variety of sample-sized or full-sized items such as essential oils, candles, skincare products, or other related goods, providing a daily experience of discovery and anticipation. For instance, one might find a small vial of aromatherapy oil on the first day, a miniature candle on the second, and so forth.
These curated collections offer a structured approach to experiencing new products and enjoying the pre-Christmas period. They can introduce consumers to a brand’s wider product range, encouraging future purchases. The element of surprise and daily ritual adds excitement and anticipation to the holiday season. Historically, Advent calendars served primarily as a religious countdown to Christmas, but in recent decades they have evolved to incorporate a wide range of themes and products, reflecting broader cultural trends towards self-care and mindful consumption.
