The annual publication showcasing the Dallas Cowboys Cheerleaders in swimwear is a prominent event, typically released in the latter half of the year preceding the featured year. It features exclusive photographs of the cheerleaders in various settings, often exotic locales. This collectible item serves as a promotional tool for the team and offers fans a glimpse into the athleticism and beauty of the squad.
This yearly tradition has a long and rich history, contributing significantly to the Dallas Cowboys brand recognition and the cheerleaders’ global popularity. It provides financial support for the organization and offers fans a unique keepsake. Beyond its commercial aspect, the calendar serves as a platform showcasing the dedication, fitness, and poise of these performers.
