A festive countdown to the holiday season, typically involving a specially designed calendar containing 24 miniature bottles of vodka, one for each day of December leading up to Christmas Eve. These calendars offer a curated selection of different vodka varieties, potentially showcasing a range of flavors, brands, or regional specialties. They serve as a unique gift for vodka enthusiasts or a celebratory way to mark the advent season.
Such calendars provide an opportunity to explore and experience a diverse array of vodkas, potentially discovering new favorites. For distilleries and brands, these calendars represent a valuable marketing tool, introducing their products to a wider audience. The increasing popularity of themed advent calendars reflects a broader cultural trend of incorporating specialized interests into seasonal celebrations. While the tradition of advent calendars dates back to the 19th century, the incorporation of spirits like vodka is a more recent development, adding a contemporary twist to a time-honored custom.